Guide

App Store screenshots that convert.

Your screenshots are the biggest lever on your app's conversion rate. Here's how to turn a raw capture into a polished, on-brand, localized set, free in your browser.

1

Get your screenshot in

Open the studio and drag in a screenshot, paste it (Ctrl/Cmd+V), or use Load from URL to pull one straight off the web. Recording a flow instead? Hit Record screen and SnapShot-Pro turns the capture into an editable clip.

Tip: capture at your device's native resolution so text stays crisp when it scales up to store sizes.

2

Frame it in a device

Pick a device mockup (iPhone, iPad, Pixel, MacBook) and your screenshot snaps into a clean, realistic frame. Add a background gradient or mesh, a soft shadow, and a touch of 3D tilt to give the panel depth.

Tip: in a hurry? The AI Art Director takes one prompt ("calm fintech look, navy gradient, iPhone") and composes the whole thing for you.

3

Write captions that sell the value

Switch to App Store Set mode to build a multi-panel story. Each panel gets a short headline that names a benefit, not a feature. "Find your calm in 5 minutes" beats "Meditation timer." Keep them to a few words so they read at a glance on a tiny store thumbnail.

Tip: lead with your strongest panel. Most people never scroll past the first two.

4

Make it on-brand with a Brand Kit

Save your colors, fonts, gradient, device colorway, and logo watermark once as a Brand Kit, then apply it to the whole set in a click so every panel matches. Browse the Community Gallery for a head start, or publish your own.

5

Export a localized set

List the languages you ship in and SnapShot-Pro exports a ZIP with one subfolder per locale, captions AI-translated for each. Drop the folders straight into App Store Connect or Google Play.

Tip: localized screenshots lift conversion in non-English markets more than almost any other single change.

A few principles that matter more than tools

Show the product, not chrome. Crop out status bars and dead space so the actual experience fills the frame. One idea per panel. A screenshot trying to say three things says nothing. Readable at thumbnail size. Preview your set shrunk down; if a headline is unreadable small, it's too long. Consistency reads as quality. Same background, type, and device across every panel signals a polished app before anyone reads a word.

Everything here is free and runs in your browser; nothing is uploaded unless you reach for a cloud feature. See the privacy page for exactly what that means, and the changelog for what's new.

Ready to build your set?

Open the studio and ship store screenshots you're proud of.

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